Six new Hyundai outlets are slated to open across both Peninsular and East Malaysia in the coming years.
While Hyundai may not be the most popular automotive brand in Malaysia today, the recent transition to a principal-led operation could soon see the Korean marque strengthen its on-the-ground presence. This comes as Hyundai Motor Malaysia (HMY) has taken another step forward in rebuilding its retail footprint, announcing plans to significantly expand its nationwide dealer network.
HMY has signed Letters of Intent (LOIs) with four prospective dealer partners – BHS Auto Hyundai Sdn Bhd, Palm Motor Sdn Bhd, Anggerik Motor (Senai) Sdn Bhd, and Heng Lian Enterprise Bhd – paving the way for the opening of at least six new Hyundai outlets across both Peninsular and East Malaysia. This development marks a key milestone in the company’s long-term growth and network expansion strategy.
The six planned outlets will be strategically located in high-potential markets, including Ipoh, Petaling Jaya, Senai and Kuching. According to HMY, these locations were identified based on market demand, customer reach and overall growth potential, ensuring that new dealerships are positioned where they can best serve both existing and prospective Hyundai customers.
Beyond increasing showroom numbers, the partnerships signal a new phase of growth for Hyundai in Malaysia. By working with established dealer groups that already possess strong customer bases and proven sales capabilities, HMY aims to deepen its market reach while delivering a more consistent and confidence-inspiring Hyundai ownership experience nationwide.
The move also reflects HMY’s deliberate, quality-driven approach to network expansion. Rather than prioritising rapid growth, the company is focused on building stronger, higher-capacity dealerships that can support operational excellence and long-term sustainability. Through optimised network coverage and closer collaboration with selected partners, Hyundai intends to maintain consistent brand representation and service standards across a resilient, future-ready retail network.
“These partnerships are a strategic plan designed for sustainable growth while ensuring the Hyundai brand is more accessible, reliable and responsive to our customers’ needs,” said Ms Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia. “By strengthening our dealership network through the right partners in the right locations, we are establishing a strong platform to serve customers more effectively nationwide.”
With its principal now fully in charge of local operations, Hyundai has also moved quickly to revamp its Malaysian model lineup. Recent additions include the all-new, boxy Santa Fe, which headlines a refreshed range alongside the locally-assembled Tucson and the distinctive Staria MPV.
The latest Santa Fe is offered in three variants, priced from RM 225,000 to RM 270,000 for the range-topping Calligraphy six-seater. The facelifted Tucson is priced between RM 143,888 and RM 197,888, while the Staria, available with up to 10 seats, is priced from RM 179,888 to RM 267,888.
