Automotive

Published on July 5th, 2022 | by Aaron Fernandez

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PHS Automotive Malaysia is now official distributor for Audi

PHS Automotive Malaysia (PHSAM) has announced that they have been appointed as the official distributor of Audi vehicles in Malaysia. PHSAM is a subsidiary of Porsche Holding Salzburg. They will now be responsible for the wholesale, marketing and aftersales for Audi in Malaysia.

PHSAM will be focusing their efforts on the physical and digital offerings to improve the customer experience and needs. Starting from the 1st of July, all Audi vehicles will now be offered with enhanced aftersales support. This includes 3 years free maintenance, 5 years of unlimited warranty and 5 years of roadside assistance for all Audi vehicles purchased after July 2022.

For more information refer to the press release.

PRESS RELEASE

PHS Automotive Malaysia (PHSAM) today announced its entry into Malaysia as the official distributor of the Audi brand. Wholly owned by European automotive specialist Porsche Holding Salzburg (PHS), PHSAM will be representing the wholesale, marketing and aftersales for the Audi brand in the country.

Leading the PHSAM team are its two Managing Directors, Erik Winter and Kurt Leitner, who also hold the Managing Director positions at sister company Volkswagen Passenger Cars Malaysia (VPCM). Together, Erik and Kurt played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its CKD product line-up.

“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market. Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,’’ said Erik.

The present product line-up includes a selection of sedans, sportbacks and SUVs such as the A5, A7, Q3, Q5 and Q8, and performance RS models.

Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth. “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” added Kurt.

Audi cars purchased from 1st of July will also be offered with 3 years free maintenance, 5 years unlimited mileage warranty and 5 years roadside assistance.

The Audi brand currently serves its customers and owners via Audi Centres located in Juru and Glenmarie, and an authorised Service Centre in Ipoh. The Audi Centre in Setia Alam will resume operations on the 1st of August 2022.

Porsche Holding Salzburg is part of Volkswagen Group and one of the largest and most successful automotive distributors in Europe. The Salzburg-based company (Austria) was founded in 1947 and operates today in 29 markets in Europe, China, Japan, South America and South-East Asia.

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