Peugeot Takes Its New 408 On A Nationwide Promotional Tour

Catch this nationwide Peugeot 408 roadshow to enjoy exclusive rebates and test drive opportunities. 

Fresh off the recent launch of its 408, Peugeot will soon be embarking on a nationwide roadshow tour to let Malaysians get a better look at it. This hot new (and incidentally award-winning) French sedan will be making a stop at a trio of major shopping malls in KL, Johor and Ipoh, with the dates for its showcase listed in the table below: 

Location State Dates Venue
AEON Ipoh Station 18 Ipoh 14 June – 16 June South Court
AEON Tebrau City Johor Bahru 28 June – 30 June Ground Floor Concourse
1 Utama Shopping Centre KL 11 July – 14 July Ground Floor, Luxe Wing

Peugeot tout its all-new 408 is completely redesigned to redefine its segment, showcasing the brand’s forward-thinking design philosophy and fine engineering and technology. Offered in 3 distinct variants – Allure, Premium, and GT – with a starting price of RM 146,055, this jacked-up sedan is said to be ‘an accessible option for those seeking a truly exceptional driving experience’.

Since its launch at the end of April, the Peugeot 408 has received positive feedback with close to 400 bookings and counting, with the GT variant being the top choice.

Aside from the showing off its 408, Peugeot is currently also offering visitors to its shopping mall showcase a RM 3,000 rebate on its 2008, while those interested in the 3008 and 5008 will enjoy rebates of RM8,000. Visitors are further invited to snap a picture with the 3D interactive wall at the roadshow and post it on their social media to redeem exciting Peugeot merchandise.

Other models on display and available for test drives are the Peugeot 3008, as well as the recently enhanced Landtrek pickup.

For those who are more keen to pay a visit to their local Peugeot dealership instead, all retail outlets of this French marque nationwide will be celebrating Father’s Day weekend from the 14 June to 16 June with a dad-approved campaign themed “For Le Mans in your life”, which celebrates legends of the Le Mans endurance race as well as the everyday legends who we call dad. 

Visitors can be part of the action with the Le Mans livestream and take photos at our pit-themed photo booths to stand a chance to win lucky draw prizes. Existing Peugeot owners are also invited to participate in the fun and bring in their vehicles for a complimentary 20-point check. The weekend event will take place from 9 am to 6 pm at all authorised dealerships nationwide.

Peugeot Malaysia is also presently running what it touts as an unbeatable campaign, where customers need to only pay a booking fee of RM30.08 to drive home the best-selling 3008. Through this campaign, customers need not pay the downpayment as it will be covered by the brand, making it easier for customers to own one of these French mid-sized SUVs. This campaign runs until 31 August 2024 and is available while stocks last.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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