Mitsubishi Launches New 3S Corporate Identity

Mistubishi Motors Malaysia (MMM) announced a new visual identity for its 3S centres nationwide. 

This new visual identity announcement coincides with the opening of the Sing Kwung Jidosha 3S center in Melaka. This showroom is the first showroom nationwide to come with Mitsubishi Motor’s new corporate brand and incorporates its global tagline ‘Drive Your Ambition’. 

Mitsubishi Showroom

This new upgraded 3S centre in Taman Industri Malim Jaya is set to feature a showroom that can house up to Mitsubishi models and a 5 bay service centre, along with a body and paint facility. 

Customers awaiting service on their Mitsubishi cars are afforded the opportunity to experience the new comfortable customer lounge with WIFI capabilities within the 10000 square feet of built up area. 

MMM aims with this enhanced brand image thanks to the new visual identity, it is able to provide top-notch customer service. Treating customers to a seamless experience and comfortable ambience when visiting the Mitsubishi showrooms. 

Mitsubishi triton test drive

More information in the press release below: 

Kuala Lumpur, 8 July 2019 – Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, together with authorized dealer Sing Kwung Jidosha celebrated a new visual identity (VI) for its Mitsubishi Motors 3S Centre (Sales, Service & Spare parts) in Melaka recently. 

The 3S Centre is located at No. 2B, Jalan IMJ1, Taman Industri Malim Jaya, 75250 Malacca. 

Sing Kwung Jidosha is the first showroom in Melaka with the Mitsubishi Motors’ new corporate brand; represented by its global tagline ‘Drive Your Ambition’. With Sing Kwung Jidosha’s latest VI upgrade, MMM now have 20 authorized showrooms nationwide incorporating the new VI. 

“I would like to thank Sing Kwung Jidosha, for successfully completing this showroom with a new Mitsubishi Motors VI! With an enhanced brand image, this represents our commitment to put customers as the foremost priority, providing them with a seamless experience when they visit our showrooms, and in a more comfortable ambience,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

He added “With Triton ranking the number one pick-up truck in Melaka with 38% market share for Financial Year 2019 (April 2019-March 2020) and MMM’s achievement of ranking number one in J.D. Power 2019 Malaysia Customer Service Index (CSI), we are dedicated deliver top-notch service to all our customers.”

With a built up area of 10,000 square feet, the upgraded 3S Centre houses a comfortable customer lounge with WIFI and sufficient space to display up to four cars. Its service centre also comes with a fully-equipped workshop, capable of servicing up to five Mitsubishi cars with parts storage area, and a Body and Paint facility. The 3S centre also comes with fully equipped advance diagnostic tools and Special Set Tools (SST) to serve every Mitsubishi vehicle.  

MMM is now represented by 50 showrooms (out of which 45 are 3S Centres) and 51 service outlets throughout Malaysia.  In East Malaysia, MMM is represented by 14 showrooms (7 in Sarawak and 7 in Sabah).

The Triton 4×4 pick-up truck are imported as CBU (Completely Built-Up) units from Thailand while  the ASX Compact SUV and Outlander are locally assembled (CKD) in Malaysia.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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