Automotive

Published on July 22nd, 2021 | by Joshua Chin

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Mercedes-Benz Malaysia Welcomes Sagree Sardien As CEO

She replaces Dr. Claus Weidner who has been at the helm of Mercedes-Benz locally since 2015. 

Mercedes-Benz Malaysia has recently announced a couple of new senior leadership appointments, with the big news being that Sagree Sardien is now to be taking the top job at the three-pointed star marque locally. 

Serving as the replacement to Dr. Claus Weidner who has recently completed his six-year tenure over here in Malaysia, Sagree Sardien will join as the President & CEO of Mercedes-Benz Malaysia effective from the 1st of July 2021. She will also be taking on the concurrent role of being the Head of Region for Mercedes-Benz Cars SEA II from that time too. 

A 13-year veteran in Daimler with over 20 years of experience in the automotive field, she first started her association with the brand as head of operations in South Africa for Daimler’s Fleet Management division. She then rose through the ranks in various leadership positions across the Daimler organisations in South Africa, before eventually becoming the Head of Sales for Region Overseas markets in Stuttgart, Germany. 

“I am excited to join the Malaysia and SEA II regional team,” stated Sagree Sardien in response to her appointment over here. “In the last few years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an incredible and opportune time to join the company, and I look forward to contributing to the implementation of our ambition to shape the future of mobility and support the transformation of the automotive environment,” she added.

In addition to the appointment of a new CEO meanwhile, Mercedes-Benz Malaysia has also recently welcomed Edmin Naidoo as the new Vice President of Customer Services MBC Malaysia & SEA II. An industry veteran with 25 years of experience in customer service retail and wholesale business, this former Director Customer Services at Mercedes-Benz Australia Pacific replaces Jeffrey Simon in this position within the three-pointed star corporation locally. 

As the newly appointed Head of Customer Services, MBC Malaysia & SEA 2, Edmin Naidoo expressed his excitement in joining the team and hopes to offer customers ‘a Mercedes of Service Experience’. “We are entering an exciting time where innovation including data at the core allows us to create hyper-personalized ecosystems, where our customers can experience true Mercedes moments that are Best-in-Class”, he added. 

PRESS RELEASE: Mercedes-Benz Malaysia today announced two new senior leadership appointments. Sagree Sardien joins as President & CEO, Mercedes-Benz Malaysia & Head of Region, Mercedes-Benz Cars SEA II effective 1st of June 2021 and Edmin Naidoo as the new Vice President of Customer Services MBC Malaysia & SEA II effective 1st July 2021.

With over 20 years automotive experience and 13 years of those with Daimler, Sardien started as the Head of Operations in South Africa for Daimler’s Fleet Management division. During her tenure, she held various leadership positions across the Daimler organisations in Fleet operations, Logistics, Sales, Product management and Customer Services, in South Africa. In 2018, Sardien moved to Stuttgart, Germany, where she was the Head of Sales for Region Overseas markets, comprising Japan, South Korea, Australia, New Zealand, Middle East, Egypt, Turkey & South Africa.

Sagree Sardien, President & CEO, Mercedes-Benz Malaysia & Head of Region, Mercedes-Benz Cars SEA II said, “I am excited to join the Malaysia and SEA II regional team. In the last few years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an incredible and opportune time to join the company, and I look forward to contributing to the implementation of our ambition to shape the future of mobility and support the transformation of the automotive environment.” 

Sardien was also responsible for the implementation of the Retail of the Future business model in the South African market, transforming the sales environment to Model D between 2016 – 2018, where Mercedes-Benz maintained the #1 Premium Brand position in the country.  

Edmin Naidoo, has been with the Mercedes-Benz brand for over 25 years, with experience in the Customer Service retail and wholesale business. Prior to taking on the current role here in Malaysia, Naidoo served as the Director Customer Services at Mercedes-Benz Australia Pacific. Preceding his 15-year stint at Mercedes-Benz South Africa. In collaboration with the Customer Service team of Region Overseas, Naidoo was also responsible for introducing best practice steering tools, digital KPI dashboards and Customer Services chat-bot for retailers, advancing the standards of digital transformation in the region. Naidoo is passionate about introducing digitized concepts to the market, enabling customers and retailers to enjoy the advantages of the Digital Service Drive Transformation.

As the newly appointed Head of Customer Services, MBC Malaysia & SEA 2, Edmin Naidoo said, “We are entering an exciting time where innovation including data at the core allows us to create hyper-personalized ecosystems, where our customers can experience true Mercedes moments that are Best-in-Class. I am excited to join the SEA team to build upon our achievements in shaping the future of service products that offer our customers a Mercedes of Service Experience.”

Sardien’s appointment comes into effect as the incumbent, Dr. Claus Weidner, completes his tenure in Malaysia since appointed in 2015 and Naidoo’s new role commences as Jeffrey Simon finishes his three-year term in Malaysia.

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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