Porsche delivered a whopping 25% less cars in China last year than it did the year before.
It seems that Porsche did not really have the best year last year, as the German sports car maker recently reported that it saw a 10% year-on-year decline in worldwide deliveries in 2025. The Stuttgart Stallion delivered a total of just 279,449 vehicles globally last year, down from 310,718 units in 2024, and marking its steepest annual drop since the global financial crisis in 2009.
Now despite this 10% dip in annual sales though, Porsche nevertheless did the typically German thing and insisted that the outcome was broadly in line with expectations. The automaker pointed to supply disruptions, weaker demand in China, and their ongoing “value over volume” strategy as the main reasons behind the drop.
China expectedly proved to be Porsche’s biggest pain point in 2025, with deliveries tumbling 26% to just 41,938 units. The brand pointed to challenging conditions in the luxury segment, along with intensifying competition, as key reasons for the downturn.
That said, what is perhaps a bit more surprising in the sales data is how Porsche didn’t actually fare much better at its home turf last year either. Deliveries across the old continent (excluding Germany) dropped 13% to 66,340 units, while Germany itself recorded an even steeper 16% decline to 29,968 vehicles. Much of this was attributed to new EU cybersecurity regulations that came into force in mid-2024, effectively forcing the petrol-powered 718 and Macan off sale in several markets without immediate replacements.
Happily for the German automaker however, North America had continued to provide a degree of sales stability. With 86,229 deliveries, the region remained Porsche’s largest single market, posting sales figures broadly in line with the previous year. Overseas and emerging markets also proved relatively resilient, with deliveries dipping just 1% to 54,974 units.
Turning towards looking at individual models now, the Macan once again topped Porsche’s sales chart with 84,328 units, a 2% bump year-on-year. Interestingly too, more than half of those sales were of the new fully electric variant, with 45,367 EVs delivered, while the old combustion version (still available outside the EU) accounted for the remaining 38,961.
The legendary 911 meanwhile had another solid year as well, with deliveries up 1% to 51,583 units, setting yet another sales record for the icon. Sales of its Panamera however slipped 6% to 27,701 units, while the outgoing 718 Boxster and Cayman saw an even more dramatic 21% drop to 18,612 as production wrapped up in October 2025.
And unfortunately for Porsche, the 718 wasn’t the only model to take a hit in the 20% range. The Taycan dropped 22% to 16,339 units, reflecting the broader slowdown in EV adoption worldwide. Cayenne deliveries also fell 21% to 80,886 units, though this was partly because 2024 had seen unusually strong catch-up sales. Porsche has also since unveiled the all-electric version of the Cayenne, which will be sold alongside the existing combustion and plug-in hybrid versions starting this year.
Overall, electrified models accounted for 34.4% of Porsche’s global deliveries in 2025, with fully electric vehicles making up 22.2% and plug-in hybrids 12.1%. On this note too, there was a notable geographical milestone in Europe for the Stuggart Stallion marque, as its electrified cars surpassed pure ICE models for the first time, accounting for 57.9% of total deliveries.
Looking ahead, Porsche has reiterated its commitment to managing supply carefully in 2026 while continuing to invest in its three-pronged powertrain strategy, likely headlined by the upcoming all-electric Boxster and Cayman. The brand is also seeking to expand its Exclusive Manufaktur and Sonderwunsch personalization programs, as it looks to maintain profitability and brand desirability amid an increasingly competitive global landscape.
