Chery Expands Presence In East Malaysia With 4 New Showrooms

Chery now operates 4 showrooms and 2 service centres in Sabah, while Sarawak features 2 each respectively.
Chery Malaysia has recently announced that it has accelerated its nationwide expansion with the strategic opening of four new showrooms across Borneo, significantly enhancing the brand’s accessibility for customers in Sabah and Sarawak.
With these new openings, Chery now operates four showrooms and two service centres in Sabah, while Sarawak features two showrooms and two service centres, plus a dedicated body and paint outlet in each state. This latest development underscores the Chinese automaker’s commitment to delivering exceptional customer experiences and comprehensive automotive services throughout East Malaysia.
Chery Sandakan (1S Centre)
The new Chery Sandakan 1S centre, owned and operated by dealer-partner Universal Chery Sdn Bhd, is conveniently located at Ground Floor, Lot No 1, Taman Wemin, Batu 5, Jalan Labuk, 90000 Sandakan, Sabah.
Operating Hours:
- Monday to Friday: 8:00 a.m. – 6:00 p.m.
- Saturday: 8:00 a.m. – 4:00 p.m.
- Sundays and Public Holidays: 10:00 a.m. – 3:00 p.m.
Chery Tawau (3S Centre)
The comprehensive Chery Tawau 3S outlet is owned and operated by dealer-partner Universal Chery Sdn Bhd. Located at TB4005, Taman Berkeley, Batu 1, Jalan Apas, 91000 Tawau, Sabah, this 682-square-meter facility offers customers a complete automotive solution with vehicle showroom, customer service centre, and maintenance facilities featuring 4 service bays staffed by Chery-trained technicians.
Showroom Hours:
- Monday to Friday: 8:30 a.m. – 6:00 p.m
- Saturday: 8:00 a.m – 4:00 p.m.
- Sundays and Public Holidays: 10:00 a.m. – 3:00 p.m.
Service Center Hours:
- Monday to Friday: 8:00 a.m. – 5:00 p.m.
- Saturday: 8:00 a.m. – 3:00 p.m.
- Closed on Sundays and Public Holidays
Chery Miri (3S Centre)
The Chery Miri 3S outlet, operated by dealer-partner MP Advanced Automotive Sdn. Bhd., spans an impressive 892 square meters at Lot 8363-8366, Ground Floor, Block 1 Lambir Land District, Jalan Miri By Pass, 98000 Miri, Sarawak. This full-service facility features 4 service bays with Chery-trained technicians to ensure professional maintenance and repairs.
Showroom Hours:
- Monday to Saturday: 8:00 a.m. – 5:00 p.m.
- Sundays and Public Holidays: 9:00 a.m. – 3:00 p.m.
Service Centre Hours:
- Monday to Saturday: 8:00 a.m. – 5:00 p.m.
- Closed on Sundays and Public Holidays
Chery Imago Mall Kota Kinabalu (1S Centre)
Chery is pioneering a new approach to automotive retail with its innovative mall-based showroom. The boutique showroom at Imago Mall Kota Kinabalu (Lot G-74-1, Ground Floor), operated by Universal Chery Sdn Bhd, allows customers to view, test-drive, and book Chery vehicles while enjoying their shopping experience.
“We understand that modern families today often spend their weekends shopping, enjoying leisure activities, and spending quality time together. By bringing our showroom to Imago Mall, we’re making it easy for you to explore our cars while enjoying everything the mall has to offer,” explained Chew.
Boutique Showroom Hours:
- Monday to Thursday: 10:00 a.m. – 8:00 p.m.
- Friday to Sunday: 10:00 a.m. – 9:00 p.m.
As of 2024, Chery Malaysia has established 56 showrooms nationwide and plans to expand to 65 outlets across Malaysia by the end of 2025, reinforcing the brand’s long-term commitment to the Malaysian automotive market. The Chinese automaker currently has 4 models in its local lineup: Omoda 5, Omoda E5, Tiggo 7 Pro and Tiggo 8 Pro.
“Chery is steadily expanding its presence here in Borneo and we hope to cover more locations across both states. We are eager to grow our network further across Malaysia, providing more Malaysians with the opportunity to own Chery’s range of vehicles,” said Michael Chew, Vice President of Chery Malaysia. “With the new outlets in Sabah and Sarawak, we are confident that our Chery customers in the region will continue to receive the best in sales, service, and aftersales support.”