Automotive

Published on March 2nd, 2021 | by Joshua Chin

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Bridgestone Has Been Making Tyres For 90 Years

The Japanese tyre manufacturer Bridgestone turned 90 on the 1st of March 2021. 

Bridgestone has recently celebrated its 90th anniversary. Hence as a celebration of this historic milestone, the Japanese tyre manufacturer has unveiled a new 90th anniversary commemorative logo and webpage to mark the occasion. 

According to Bridgestone, the launch of this logo ‘highlights the milestone of the company’s 90th anniversary and the future that lies beyond’. As for the webpage meanwhile, it serves as a destination to provide information on the firm’s corporate DNA, history, and vision. 

Speaking of its history, Bridgestone certainly has a rather eventful 9 decades to look back upon. Starting with its first as a tyre production plant Kurume, Japan back in 1931, the company had actually expanded into making golf balls and even bicycles around the mid-1940s. 

As the 1960s rolled around, Bridgestone began its tyre production overseas, with a plant in Singapore. By the late 1970s meanwhile, the Japanese tyre manufacturer had also launched its first line of Potenza high performance tyres. A tyre that, in its latest and greatest iteration, can still be found fitted from the factory on supercars like the Nissan GT-R, the Lamborghini Huracan STO and the Maserati MC20. 

When the late 80s rolled around, Bridgestone had finalised its merger with American tyre company Firestone to become the 3rd largest tyre manufacturer in the world at that time. A decade on from that, the company also began supplying tyres to Formula 1 cars, all the way up till 2010.

Global CEO and Representative Executive Officer of Bridgestone, Shuichi Ishibashi, said of this historic milestone, “I have great appreciation for our customers, business partners, community members, and various other stakeholders who have supported Bridgestone throughout its long history. We will continue to place sustainability at the core of our management as we advance past our 90th anniversary and seek to grow into a sustainable company together with society and customers.” 

PRESS RELEASE: Bridgestone Corporation celebrates the 90th anniversary of its founding on March 1, 2021. 

Global CEO and Representative Executive Officer Shuichi Ishibashi offered the following comment in commemoration of Bridgestone’s 90th anniversary: “Bridgestone has continued to overcome countless challenges, even in the face of uncertainty and turmoil, as it has proceeded to gain experience, learn, and grow into a stronger company.. I have great appreciation for our customers, business partners, community members, and various other stakeholders who have supported Bridgestone throughout its long history. We will continue to place sustainability at the core of our management as we advance past our 90th anniversary and seek to grow into a sustainable company together with society and customers.” 

The Bridgestone Group has positioned the 90th anniversary of its founding as an important milestone as it advances toward its 100th anniversary and beyond. To commemorate this momentous event, the company will be using various opportunities to communicate information on the Group’s history, its corporate DNA since its founding, and the initiatives that will be implemented leading up to the company’s 100th anniversary and beyond. These activities will be based on the theme of “90th and beyond.” Through these efforts, the company aims to foster unity among employees while working to accomplish its vision of “Continuing to provide social value and customer value as a sustainable solutions company toward 2050.”.

Initiatives Commemorating the 90th Anniversary of Bridgestone’s Founding 

1. 90th Anniversary Commemorative Logo
Bridgestone has produced a logo commemorating the 90th anniversary of its founding. This logo highlights the milestone of the company’s 90th anniversary and the future that lies beyond. It also expresses a commitment to pursuing innovation and swift progress while treasuring its connections with stakeholders. 

2. 90th Anniversary Commemorative Page

A 90th anniversary commemorative page has been established on Bridgestone’s corporate website to provide information on the Company’s corporate DNA, history, and vision. 

Bridgestone founder Shojiro Ishibashi believed strongly that a simple profit seeking business will never thrive, but a business that contributes to its society and country will be forever profitable. He also believed an enterprise that does not serve society cannot last, a conviction held since the Company was founded in 1931. Later, in 1968, Bridgestone defined its corporate mission as “Serving Society with Superior Quality.” The company continues to pursue this mission, which serves as the bedrock grounding the actions of the approximately 140,000 Bridgestone Group employees around the world, even today. Based on this mission, Bridgestone has put forth its vision of “Continuing to provide social value and customer value as a sustainable solutions company toward 2050.” The company’s Mid-Long Term Business Strategy is being implemented to realize this vision. With eyes to 2031, when Bridgestone will celebrate the 100th anniversary of its founding, the company will seek to grow into a sustainable company together with society and customers. 

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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