Ferrari has launched its first Universo Ferrari exhibition in India, bringing the brand’s history, sports cars, motorsport and lifestyle experiences to New Delhi.
The exhibition officially opened on 17 October 2026 and will remain open to the public until 1 November. It follows an initial private event for clients, media, partners and representatives from various institutions, including Italy’s Ambassador to India, Antonio Bartoli.
Ferrari CEO Benedetto Vigna inaugurated the exhibition, which showcases the brand’s heritage, engineering, design and racing history. Visitors can explore several dedicated areas covering the current sports car range, Ferrari Luce, Tailor Made personalisation, motorsport, Ferrari Classiche and the brand’s presence in India.
The exhibition also features Ferrari’s Hypersail project, community initiatives and its approach to Co-Prosperity.
Ferrari Plans Further Expansion In India
Universo Ferrari marks another step in the company’s engagement with India’s growing sports car market. Ferrari plans to expand its retail presence with new openings in southern and western India by the end of 2026.
The company also aims to strengthen its relationships with existing customers, Ferrari enthusiasts and future talent through community activities and customer experiences.
Charity Auction Supports Children’s Education
Ferrari held a charity auction during a client dinner in collaboration with Avélon Luxe, its India-based partner for the Ferrari Hypercar and Ferrari Challenge Middle East series.
The auction featured ten lots and raised funds for educational initiatives involving Ferrari, Save the Children and Bal Raksha Bharat in India.
The proceeds will support children from underserved communities through school readiness programmes, foundational learning, educational materials and improvements to teaching resources and classrooms.
25 Ferraris Complete Journey To New Delhi
To mark the exhibition, 25 Ferraris travelled approximately 1,800 km across India before arriving in New Delhi.
The convoy began in Mumbai and passed through Vadodara, Udaipur, Jaipur and Agra. The journey brought together Ferrari owners through driving experiences and visits to different parts of the country.
Universo Ferrari has now brought the brand’s exhibition concept to India for the first time, combining its cars, motorsport heritage and community activities in one event.
