iCAR V27 Launched To Challenge Land Rover And Mercedes
iCAR V27 is the same size at the new Defender and G-Wagon
- Powertrain: The V27 uses an extended-range electric vehicle (EREV) system, with a 1.5-litre turbocharged engine that acts as a generator for the electric motors. It offers a pure electric range of about 200 km (CLTC).
- Performance: The V27 is available in both rear-wheel drive and all-wheel drive configurations. The AWD version is expected to produce a combined maximum output of about 335 kW (449 horsepower).
- Design: The vehicle features a rugged, off-road design, including a boxy silhouette, prominent wheel arches, and a high ground clearance. It has a side-hinged tailgate with an externally mounted storage box, reminiscent of traditional off-roaders.
- Dimensions: At nearly 5 metres long, the V27 is the largest vehicle in the iCar lineup. Its size is comparable to the Mercedes-Benz G-Class or Land Rover Defender 110.
- Technology: In collaboration with Xiaomi, iCar has equipped the V27 with advanced technology, including a LiDAR system from Hesai for intelligent off-road features and advanced driver-assistance systems.
- Market Position: The V27 is the flagship SUV for the iCar/iCaur brand. It is positioned as a competitor in China’s market for large, electrified off-road SUVs, with a domestic market launch planned for late 2025.
Meanwhile, the naming choice for Chery’s new sub-brand, iCar in China and iCAUR for export, reveals an interesting aspect of intellectual property on the global automotive stage. Chery initially launched its iCar brand in China to offer electric and hybrid crossovers, including the iCar 03 and iCar V23.
However, the company faced legal challenges when attempting to use the name “iCar” internationally, as Apple had previously registered trademarks for the term, anticipating its entry into the automotive industry.
To circumvent these legal complexities and ensure a smooth global launch, Chery strategically opted for the name “iCAUR” for its export models. This subtle alteration allows the company to maintain brand consistency within its Chinese operations while legally distinguishing its international products. Such a move is crucial for global market acceptance and prevents potential lawsuits that could hinder brand expansion. This highlights the competitive nature of brand naming, especially in high-tech industries, where a simple letter change can make a significant difference.
