Sony Pictures Gran Turismo Gets Michelin Tires
Gran Turismo Gets Michelin Tires as its main sponsor
Fans of virtual and real-world motor racing and cars will soon be able to enjoy Sony Pictures’ “Gran Turismo: Based on a True Story” which is due for release in cinemas August 25.
Michelin today announces their partnership with Sony Pictures in becoming the official tire partner of the film and can be seen on the big screen.
In Sony Pictures’ “Gran Turismo: Based on a True Story” all cars are fitted with two of the most innovative Michelin tires built for ultra-high performance on the racetrack: the MICHELIN Pilot Sport 4 S and the MICHELIN Pilot Sport Cup 2R.
Meanwhile, the Gran Turismo movie was filmed on location on real racetracks around the world, including the Slovakia Ring in Slovakia, the Dubai Autodrome, the Nürburgring, the Red Bull Ring in Austria, and the Hungaroring.
In Sony Pictures’ “Gran Turismo: Based on a True Story” all cars are fitted with two of the most innovative Michelin tires built for ultra-high performance on the racetrack: the MICHELIN Pilot Sport 4 S and the MICHELIN Pilot Sport Cup 2R.
With a movie that heavily features high-performance racing cars, Michelin has not hesitated to fit what it terms ‘confidential’ tires which pack some of the same cutting-edge technologies as those that compete at Le Mans in real life.
Michelin’s involvement with the Sony Pictures film comes in line with its partnership with the video game Gran Turismo 7, the seventh iteration of the original video game franchise first released in 1997 by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc.
Interestingly, this movie heavily features high-performance racing cars, Michelin has not hesitated to fit what it terms ‘confidential’ tires which pack some of the same cutting-edge technologies as those that compete at Le Mans in real life.
Michelin’s involvement with the Sony Pictures film comes in line with its partnership with the video game Gran Turismo 7, the seventh iteration of the original video game franchise first released in 1997 by Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment Inc.
