This new flatter Mazda logo is to be joined by an all-caps wordmark with skinnier font.
Mazda may soon be set for a minor rebrand, as it has been discovered for the automaker to have recently trademarked a new logo for itself. The trademark for this logo was first filed by the Mazda Motor Corporation on July 22nd 2024 in Japan.
Now aside from its new-found 2D flatness (relative to the 3D effect of the current one), the casual observer might be lead to believe this new logo is really not all that significantly different in its general shape to the one that has been used by the company since 1997. Those who have paid closer attention will however probably realise that this recently trademarked version has a more distinct central V and straighter wings that what was on previously, with its surround being ever-so-slightly more circular too than the prior ovoid shape.
It has also since been reported that Mazda has also changed its wordmark, with it going all caps this time round, instead of the mix of lower and upper case (lowercase ‘m’ and ‘a’ letters, and uppercase ‘d’ and a ‘z’ letters) it has used since 1975. This new wordmark also features a skinnier font with a stencil look, in place of the traditional thick design.
As with all trademarks made by companies, it is pretty much still a coin toss as to whether or not this new logo will actually become the face of Mazda in the future. The Japanese automaker does nevertheless have a habit of eventually bringing most of their recent trademarks to production life, as most recently exemplified by the sporty R logo found on its Spirit Racing lineup.
Below is a rather handy infographic of all the logos that Mazda has adopted since its founding in 1920, when it was still to be the cork manufacturer Toyo Cork Kogyo. The presence of the tri-diamond emblem in its logo from 1931 to 1934 is due to Mitsubishi being responsible for the sale of the Mazda-go three-wheeled truck, its first ever automotive creation.
Incidentally, the name Mazda was derived from Ahura Mazda, the god of harmony, intelligence and wisdom in Zoroastrianism, as well as from the surname of the founder, Junior Matsuda.
