Jaguar Land Rover Just Had Its Most Profitable Year In Over A Decade

The RM14.85 billion in pre-tax profit Jaguar Land Rover made last year was driven almost entirely by the latter marque.
Despite one half of Jaguar Land Rover having all but stopped producing cars last year, Jaguar Land Rover (JLR) has nevertheless reported a whopping pre-tax profit of £2.5 billion (RM14.85 billion) for the financial year ending March 31, 2025. This marks the British automaker’s most profitable year in over a decade, driven almost entirely by the sustained success of Land Rover.
JLR achieved this milestone with global revenues of £29 billion (RM172 billion), representing a 15% increase from the previous year. The company also posted an EBIT margin of 8.5% for the full year, climbing to 10.7% in the final quarter.
Unsurprisingly, the financial success is largely credited to Land Rover’s continued strong global performance. The Defender led the lineup with 115,404 units sold, a slight increase of 0.7%. The Range Rover Sport followed with a 19.7% rise to 79,862 units, while the full-sized Range Rover recorded nearly 77,000 units, up 8.9%. The Evoque posted a 26.7% sales increase, and the Discovery Sport rose by 9.3%. Meanwhile, the ageing Discovery declined by 5.8%.
Plug-in hybrid electric vehicles (PHEVs) also played a significant role. JLR recorded a 21.7% increase in overall PHEV sales, with PHEV-powered Range Rovers seeing an impressive 38.2% jump during the same period.
On the Jaguar side of the business, however, just 26,862 cars were sold globally over the 12-month period, marking a 45.8% year-on-year drop. Roughly half of those sales were the F-Pace SUV — currently Jaguar’s only active model — with the rest being leftover stock from discontinued lines.
Even so, it’s not all doom and gloom for Jaguar. The brand’s electric reboot will begin next year with the launch of the Type 00. Despite what many consider to be one of the most radical relaunches in recent automotive history, over 32,000 potential buyers have already expressed interest in this upcoming ultra-luxurious, tailpipe-free flagship.
Looking ahead, JLR is assessing the impact of a new US-UK trade deal that reduces tariffs from 27.5% to 10% for the first 100,000 vehicles exported to the US. While this offers some short-term relief, parent company Tata is reviewing its long-term profitability targets due to ongoing uncertainty in US trade policy. There are currently no plans to localise production in the US, and although no price increases have been announced for US-bound models like the Defender, JLR has stated that several measures are under consideration, depending on how the tariff situation evolves.
In the meantime, JLR is pushing forward with its electrification strategy. The company has completed the production line for the Range Rover Electric, with deliveries expected later this year. Its Solihull facility has been retooled for EV production, and £4 million (RM24 million) has been invested in a new training academy to upskill workers in electric vehicle assembly.
CEO Adrian Mardell highlighted that JLR has now delivered ten consecutive profitable quarters and has achieved its net debt zero target. He added that strong product momentum and consistent financial performance have laid a solid foundation for the company’s electric future.