Auto Bavaria Balakong Is BMW’s 1st Retail.NEXT Space In KL

The Auto Bavaria Balakong showroom will also be one of the largest BMW showrooms in Malaysia.  

Alongside the news of its recent sales successes and the preview of its newly-updated X5, BMW Group Malaysia and Auto Bavaria had also recently showcased its new 4S centre in Balakong. 

This facility, once fully opened and operational, will be one of the largest showrooms of the German marque’s in the country. Auto Bavaria Balakong is to also become the first within the Klang Valley to showcase the newest Retail.NEXT innovative design concept and service offering, following on from the newly-opened Millennium Welt BMW outlet in Seremban 2 that premiered this new look.

Spanning an expansive 240,057-square feet, the new Auto Bavaria Balakong has been touted to exemplify a first-class atmosphere that denotes the BMW Premium Ownership Experience, with its modern design language and a lush facade that includes a stunning courtyard garden and outdoor terrace. New interactive Customer Consultation Stages equipped with innovative digital sales tools are also located strategically throughout the showroom, where BMW Geniuses will be on ground to guide visitors through an unrivalled automotive viewing and purchasing journey. 

The showroom will further include a newly refurbished Grand Klasse Lounge and corresponding handover bays that adds BMW’s exemplary touch of exclusive luxury. It will feature too lifestyle-oriented facilities including a contemporary and inviting BMW Café as well as lounge areas, providing customers access to a premium space to relax and refresh during their visit. 

As for perhaps the most important element in a car showroom now, the Auto Bavaria Balakong dealership is said to be able in displaying an extensive range of vehicles from the BMW Group. This includes BMW and BMW i models, as well as vehicles from the MINI and BMW Premium Selection portfolios.

“We’re excited to open the doors to one of Malaysia’s largest BMW showrooms for an exclusive preview with the media, marking a significant milestone in our commitment to delivering an exceptional automotive experience to our valued customers. The Retail.NEXT Dealership concepts blends phygital innovation with modern aesthetics and engaging environment,” said Datuk Jeffri Salim Davidson, group CEO of Sime Darby.

“Every aspect of our new Auto Bavaria Balakong showroom is meticulously crafted to elevate the automotive viewing and purchasing journey, infusing opulence and sustainability at every juncture. We’re dedicated to not only offering premium vehicles but also consistently elevating luxury experience for our customer, providing a comprehensive range of aftersales services, fostering a premium atmosphere that perfectly complements our customers’ ownership experience,” he added.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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