Alfa Romeo has revealed the first details of its new Cuorerosso concept car ahead of its world premiere at the 2026 Paris Motor Show.
Designed by Alfa Romeo Centro Stile in Turin, Italy, Cuorerosso explores new design ideas and approaches for the brand’s future. The initial previews offer a look at both its exterior and interior, although detailed specifications have yet to be announced.
Alfa Romeo describes Cuorerosso as a design manifesto rather than a preview of a future production model. The concept explores new styling directions and potential solutions for future mobility, reflecting the brand’s vision for its next chapter.
Driver-Focused Design
Driver engagement remains central to the Cuorerosso concept. Alfa Romeo says the car follows its longstanding philosophy of placing the driver at the centre of the driving experience.
The concept aims to explore how design and innovation can enhance driving pleasure. Its interior and exterior reflect this approach, with each element intended to support the connection between driver and vehicle.
The project also highlights the work of Alfa Romeo Centro Stile, which continues to develop the brand’s Italian design identity. The team combines new forms with detailed craftsmanship while retaining the characteristics associated with Alfa Romeo.
Cuorerosso therefore serves as an exploration of the brand’s design direction rather than a confirmed indication of what a future production car will look like. Further details about its styling and features are expected to emerge with its official unveiling.
World Premiere In Paris
Alfa Romeo will present the Cuorerosso concept on 12 October 2026 at the Paris Motor Show. The unveiling will take place at the brand’s stand in Hall 4 of the Paris Expo Porte de Versailles exhibition centre.
The concept’s debut will offer the public its first complete look at Alfa Romeo’s latest design study. For now, the company has not announced technical specifications, powertrain details or plans for a production version.
