The total amount raked in from the sale of these H-series number plates wound up at more than RM 91 million.
While most may be feeling the cost-of-living squeeze, it seems there are still plenty of people out there willing to spend on some rather expensive vanity items. And the most obvious example recently came with the auction of the H-series plates, with H1 going for a whopping RM 10,777,777!
Of course, with that winning bid, it comes as no surprise that H1 is now Malaysia’s most expensive number plate. Though what may come as a surprise is that this new record is nearly 10 times the previous record of RM 1.75 million for the FFF1 plate in the FFF series, which was launched in 2024.
Once the preserve of taxis, the single-letter H series of plates recorded a total revenue of RM91,206,642 from the bidding process, which was conducted entirely through the JPJeBid system. This comprises RM 89,266,542 in bid revenue and RM 1,940,100 in service fees, with bidding opening on September 16 and concluding last night, September 20.
A total of 34,664 bidders participated, with 8,223 registration numbers successfully bid upon. The series runs as per usual, from H1 to H9999.
Now besides the record-setting H1 bid, the Transport Ministry has also revealed the other highest winning bids in the top 10 list. And no surprise to see that the bids for the eight other single-digit plates outstripped the previous 2024 record, as can be seen below:
| Number Plate | Winning Bid |
| H9 | RM 4,969,999 |
| H3 | RM 4,209,777 |
| H5 | RM 4,007,777 |
| H8 | RM 4,000,000 |
| H6 | RM 3,380,000 |
| H2 | RM 3,180,000 |
| H7 | RM 3,100,000 |
| H4 | RM 2,437,777 |
| H11 | RM 1,557,777 |
The Transport Ministry further revealed a few more factoids about this round of number plate auctions. The numbers attracting the highest number of bidders were H1001 and H100, with 37 bidders each, followed by H1805 with 36 bidders, and H1777 and H4818, aka HABIB, with 32 bidders each.
In a statement, outgoing transport minister Anthony Loke said the resounding success of the H special series plate was not merely about figures or registration numbers, but about ensuring that national revenue is translated into tangible benefits for the people.
He further added that all revenue generated from the plate series will be channelled back to the people via various programmes and initiatives by the ministry and the Road Transport Department (JPJ), including road safety programmes and initiatives that directly benefit the community.
On that point though, one has to wonder how much H4815 went for. Or, perhaps more pertinently, just how many more plates are there left for the government to auction before it completely habis this golden goose?
