Xiaomi Sold Nearly 300,000 YU7 E-SUVs In Just 60 Minutes

Orders for this newly-launched Xiaomi SUV has already exceeded its production capacity until early 2027.
Now for those who need a reminder of just how massive (and fast-moving) the Chinese car market can be when buyers see something they like, consider this: Xiaomi has recently secured a whopping 289,000 orders for its new YU7 electric SUV, within just 60 minutes of its launch.
And perhaps even more impressively still, over 200,000 of those orders came in the first three minutes alone!
Also, this wasn’t just a flood of soft-interest or placeholder bookings either. Xiaomi proudly claims that 240,000 of those orders were fully locked-in, meaning that customers had already passed the refundable window. This stunning figure hence has effectively sold out the company’s production capacity through to early 2027, with the current annual output capped at 150,000 units.
The Xiaomi YU7 electric SUV could currently be made yours in China by way of two distinct ordering paths. The standard pre-order requires a 5,000 yuan (RM 3,000) deposit, and includes a seven-day refundable period before the order becomes locked in.
For those seeking early delivery meanwhile, Xiaomi also offered a priority booking option that requires a non-refundable 20,000 yuan (RM 12,000) deposit. However, these priority slots seemed to have been quickly snapped up and are now marked as “sold out” on the official Xiaomi app.
Built atop Xiaomi’s modular Modena EV platform, the YU7 is a (somewhat Ferrari Purosangue-esque) five-door, five-seater crossover that measures 4,999 mm long, 1,996 mm wide, and 1,608 mm tall, riding on a generous 3,000 mm wheelbase. The Chinese consumer electronics manufacturer has somewhat strategically priced to undercut the popular Tesla Model Y by 10,000 yuan (RM 5,900), with the three-trim lineup currently costing from between 253,000 to 329,900 yuan (RM 150,000 to RM 195,000).
The entry-level Standard variant of the YU7 currently comes with a rear-mounted 235 kW motor delivering 315 horsepower and 528 Nm of torque, powered by a 96.3 kWh LFP battery. Xiaomi claims an impressive CLTC-rated range of 830 kilometres, with 0–100 km/h acceleration achieved in 5.88 seconds.
The Pro version meanwhile upgrades to an all-wheel-drive system with dual motors, combining the rear 235 kW unit with a 130 kW front motor for a total output of 365 kW. Using the same battery pack as the Standard model, the Pro variant delivers 770 kilometres of CLTC-rated range.
Topping the lineup is the Max trim, which packs a serious punch with a 508 kW dual-motor AWD system and 866 Nm of torque. Paired with a 101.7 kWh NMC battery, this flagship model sprints from 0–100 km/h in just 3.23 seconds and offers a 760 km range.
All variants feature Xiaomi’s advanced 800V high-voltage electrical architecture and proprietary V6S Plus motors, capable of spinning up to 22,000 RPM. The battery system also supports 5.2C ultra-fast charging at up to 528 kW, with Xiaomi claiming a 10–80% top-up in just 12 minutes, or up to 620 kilometres of range with just 15 minutes of charging time.
Xiaomi’s automotive journey first began with the SU7 sedan, which debuted in March 2024. That model quickly became a runaway hit (sometimes literally), notching over 50,000 pre-orders in just 27 minutes and delivering more than 272,000 units in the 14 months since its launch.
Off the back of the SU7’s success, Xiaomi CEO Lei Jun had already predicted that the YU7 would be an even bigger hit. Given that SUVs outsell sedans three to one in China, these early figures look to be proving him right.